Racy advert for over-fifties a relationship application Lumen starring Ulrika Jonsson in a hot red nightie and pantyhose try blocked on the pipe over considerations it’s unpleasant and objectifies female
- Lumens post specifications Ulrika Jonsson, 52, exactly who lately signed up for internet dating software
- She has a shape on the site and claims that this dish is seeking intimacy and fun
- However, TfL need banned the Lumen post over problems they objectifies lady
a rich seasonal advertising for an over-fifties dating app starring Ulrika Jonsson in a red nightie and stockings has been frozen from the Manchester Underground.
Ulrika, 52, whos searching for adore online appropriate them 3rd breakup, appears into the post for app Lumen utilizing the caption Be my favorite stocking filler.
But Lumens offer has been banned by Transport for Manchester over includes that it really is unpleasant and objectifies women.
Lumen experienced presented its advertising to TfLs tactics rep world nevertheless it was declined.
a rich seasonal advert for over-fifties dating app Lumen, starring Ulrika Jonsson, 52 (visualized), has been frozen on London pipe
Inside her brand-new visibility on the app, she says this woman is looking some intimacy as well as being after a lot of laughs and some fun
Swedish TV speaker and design Jonsson enrolled with the mature matchmaking software yesterday evening after acknowledging she have love-making with ex-husband Brian Monet only once in eight a long time.
Inside her saucy unique visibility on the application, she claims she is interested in some intimacy and it is after a lot of laughs and some fun.
She talks of herself as kind, loving, fiercely independent and hard-working but acknowledges she is furthermore a nutter.
She flashes the tissue in her own application account photographs, sport a slinky light nightie and exposing extreme admiration center design on her behalf blank arm.
Ulrika was previously married to cameraman John Turnbull and military big Lance Gerrard-Wright and infamously out dated The uk chairman Sven-Goran flirtwith pulpit Eriksson.
She just recently continued this lady primary basically innured go steady and fanatics of route 4s First Dates accommodation are glad ascertain them hop on perfectly with Bristolian gold fox Paul in Naples.
But Ulrika features since revealed that this gal needs the pair is only good close friends.
Ulrika was previously espouse to cameraman John Turnbull and Army major Lance Gerrard-Wright and infamously dated Britain president Sven-Goran Eriksson
This is the secondly season working that Tfl enjoys declined an advert from Lumen.
A year ago, it restricted a poster of 58-year-old male type Paul Orchard appearing topless underneath the tagline Pull a cracker this yuletide as excessively suggestive.
Lumens co-founder Charly Lester lamented: This energy just the previous year the sexy Santa ad was forbidden for objectifying the male version anything all of us nevertheless question.
We were anxious about watching what individuals contemplate these extraordinary artwork of Ulrika.
Its difficult to discover, because were always filled by exceptionally sexualised images men and women within twenties and thirties, why we cant have a pleasurable and gorgeous advert including a good looking 52-year-old girl.
She put in: Were thrilled to get Ulrika becoming a member of our personal more 1.5 million like-minded over-50s users trying to find like on Lumen, the majority of who are in an identical stage of daily life to this model, possessing leave long-range commitments and looking for much more closeness in homes.
With very nearly half of consumers wanting a lot more intimacy, were stimulating twosomes to obtain more romantic this Christmas while for singles theres not ever been a better time and energy to render online dating services an attempt to get to know that special someone.
A TfL spokesman explained: Our tactics agent, who reviews every advertising against our marketing insurance policy, thought parts of Lumens advertising campaign not to getting certified next guidance from your commission of approaches exercise.
In all instances when an ad is deemed to not ever feel compliant, we’ve been prepared to working for brand names to their strategies to make sure they meet with the needs of our strategy might run using all of our circle.